Our ultimate goal and main corner stone of HENRY’s DNA is the increase of customer satisfaction. We have developed HENRY together with scientific experts initially driven by our fascination for wine and a growing fragmentation of the taste reliant product landscape. Through our services we enable our customers to market products with accurate and satisfying recommendation results.
HENRY’s key to success is the content-based scientific analysis or sensory executed by industry experts in combination with our process management and technical know-how. Marketing products with high reliance on taste is becoming increasingly difficult and simply comparing cohorts data is not a valid nor sustainable solution. We have recognized the value of sensorial analysis and integrated it into our recommendation engine HENRY, the worlds first reliable taste expert.
Starting as a digital sommelier, HENRY has grown into a vertically scalable recommendation algorithm, with the ability of featuring products fitting to any occasion, feeling and a consumer’s personal preference.